Katie Linendoll on using media skills for training and other learning
To round-off the ATD TK 2015 conference in Las Vegas, keynote speaker Katie Linendoll takes the stage. Linendoll is a global technology consultant, speaker, writer and media personality who contributes regularly to TheToday Show and The Huffington Post. Linendoll says that her work in media can provide several tips for the learning professional, to help us to a better job of improving people. Here is what she has to say…
Be a social chameleon
This line comes from Red Bull, where Linendoll started her career in marketing and sales. Going around the country meeting lots of different people, her mission was to educate people on the drink, at a moment when no-one knew it. The key for her was “creating rapport”.
If you want to connect to people, you need to “read the room” and adapt to people. If they say “awesome”, you say “awesome”. In short, like Covey told us with habit 5: “Seek first to understand, then to be understood”.
Get trained yourself
If you want to be an expert in your space, you need to be able to walk-the-talk. This is not just about gathering and understanding the content, but about truly understanding the reality and the issues of the learners you are working with.
Comparing this to Robert Todd and Laura McBride’s session on the context conundrum, I was slightly critical of this point. I agree that we need to know what we are talking about. But in 2014, I think learning professionals have so many opportunities to not do this work themselves. The real experts are the learners themselves and the experts in the organisation. Surely they are better placed to bring that context to the learning initiative, or create and deliver content?
Clarify and simplify
Working for a shopping channel, Linendoll’s job was to get her message across in anything from 30 seconds to 1 hour. Feedback was immediate: If she couldn’t make it clear, there were no sales.
Work on your marketing and presentation skills. Even if you are a designer not delivering training yourself, the ability to make your point is key.
See also Connie Malamed’s work on how to really make your point with visuals.
…clearly the running theme of a conference called “TechKnowlege”, but still worth reinforcing one more time. The technology is there. Use it!
Too often in the learning world, we try to create clever things from scratch to achieve important goals. Linendoll reference the challenge of delivering books to Africa to help build literacy. Where some villages don’t even have good roads to get in there,, how are you going to deliver piles and piles of books? The answer: Don’t!
I’ll let you think of better tech solutions yourself…
Get your own style and have fun
People want to be entertained. Throw out your materials and forget the PowerPoint, says Linendoll. Bring some fun to learning and be authentic. Some people won’t dig it, but most will appreciate having an authentic real human in front of them.
…thanks for reading. Catch you at ATD ICE in May!
Links that for some reason WordPress wouldn’t let me add…