ATD Keynote: Andrea Jung and 5 things leaders must remember today
Day 2 of the ATD2015 ICE is buzzing like 10,000 learning bees as delegates stream into the opening keynote session. Despite rumour that Mickey Mouse will be opening the conference, it’s Tony Bingham that takes the stage to introduce Andrea Jung for her talk. Former CEO of Avon, Jung was named one of the most powerful women in business by Forbes. She is here today to get us thinking about the 5 most important things leaders must remember in today’s global context..
The first thing Andrea Jung told us was about the importance of vision and values. She says that leaders have to ensure that vision and values are a real global language. Having spent the day yesterday with Jim Smith and Rick Lozano thinking (among other things) about personal mission, I am not so cynical about mission + values statements today. Often, as a employee, we see them as only words on a poster. But Jung believes that if we really mean it and really live it, it can make a real difference. I think it’s all about aligning the right people to the right passions and motivations and it starts at recruitment: Get the people in who really want to live this particular dream. Then help them to do it.
If the vision and values are sorted, then it’s all about influence. Jung says that leaders today are not about power. Cultivating motivation and engagement is key. And for this, you will need the competence of communication.
So, we have vision and values and we are influencing with communication. Now what? According to Jung, there are 2 special ingredients left: Innovation and women. As a board member at Apple, it’s no surprise to hear the word “innovation”, but what is the story with women?
According to Jung, women are still the great untapped potential. Despite 51% of the population being women, most leaders, lawyers and business people are still men. This needs to change. She does not advocate filling the board room exclusively with women, but she does make a call for change. Considering her last messages about “being nice and kind”, I would say that’s not a bad thing.
(But that could be a little sexist, right? 🙂 )