ATD Keynote: Andrea Jung and 5 things leaders must remember today

Day 2 of the ATD2015 ICE is buzzing like 10,000 learning bees as delegates stream into the opening keynote session. Despite rumour that Mickey Mouse will be opening the conference, it’s Tony Bingham that takes the stage to introduce Andrea Jung for her talk. Former CEO of Avon, Jung was named one of the most powerful women in business by Forbes. She is here today to get us thinking about the 5 most important things leaders must remember in today’s global context..

 
 

The first thing Andrea Jung told us was about the importance of vision and values. She says that leaders have to ensure that vision and values are a real global language. Having spent the day yesterday with Jim Smith and Rick Lozano thinking (among other things) about personal mission, I am not so cynical about mission + values statements today. Often, as a employee, we see them as only words on a poster. But Jung believes that if we really mean it and really live it, it can make a real difference. I think it’s all about aligning the right people to the right passions and motivations and it starts at recruitment: Get the people in who really want to live this particular dream. Then help them to do it.

If the vision and values are sorted, then it’s all about influence. Jung says that leaders today are not about power. Cultivating motivation and engagement is key. And for this, you will need the competence of communication.

So, we have vision and values and we are influencing with communication. Now what? According to Jung, there are 2 special ingredients left: Innovation and women. As a board member at Apple, it’s no surprise to hear the word “innovation”, but what is the story with women? 

According to Jung, women are still the great untapped potential. Despite 51% of the population being women, most leaders, lawyers and business people are still men. This needs to change. She does not advocate filling the board room exclusively with women, but she does make a call for change. Considering her last messages about “being nice and kind”, I would say that’s not a bad thing. 

(But that could be a little sexist, right? 🙂 )

Advertisements

About Dan Steer

Wandering corporate trainer, learning and development consultant, conference speaker and professional El-Magico. I help people get better at stuff by creating and facilitating Infinite Learning © opportunities. The world would be a better place if everyone was doing what he loved and doing it well. I am working to bring out the "El Magico" in everybody. Training in presentation and communication skills, leadership, social media for learning and marketing, learning and development management + personal effectiveness.

Posted on May 18, 2015, in Leadership and tagged , . Bookmark the permalink. 3 Comments.

  1. Being nice and kind sure does lead to engagement – and communication. I usually love working with my boss (a woman) because she is not only nice and kind most of the time, she knows how to kick ass when needed, and she has a vision and values that I respect and want to be a part of. I could work a lot of other places but being part of an all-female, all-star team that creates results without an overdose of testosterone feels great so why would I go somewhere else – for more money…and less quality of life?!? No thanks! Ms Jung ROCKS. 😉

  1. Pingback: Day 2 at ATD2015 | dansteer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: