Posted by Dan Steer
First things first: JD just saved my conference. My first iteration of “Practical Use of Social Media for Formal Learning” was at 10.30 this morning. At exactly 10.10 my computer battery announced it was going to run out. And yes, I had left my US adaptor in my hotel… across the road… …again. Just before it actually did die, I got everything onto JDs computer and all went well. So thanks!
So we know JD is useful, but what does he have to say about breaking down silos in an organisation to create better sharing, more sociability and more learning? When an organisation changes and grows, how do you keep people up-to-date, talking, asking questions and passing on their expertise?
His first reflection was to make an internal Wiki. His mission was to get away from individual department owned silos of protected information and centralise things. His tool of choice was “Confluence” because in addition to the classic Wiki style, people could create forums (fora?), comment and like things. If it’s good enough for Facebook…
Confluence brought some changes that JD is proud of by creating a better flow of meaningful information. And gradually, it started to change the way people thought about “social learning”. This is what JD says about making it actually happen…
First of all, you need to get some content online, so that when other come online they can see the value. If there is nothing there, people won’t see the value. In Kaplan, this consisted of 2 main approaches: 1) JD himself did some regular writing and 2) specific early-adopter-types were also (slyly, on the side) asked to get on there and add something.
Secondly, don’t assume that because people can add stuff that they can add stuff. The platform might be there, but people may need help getting skilled in sharing. For Kaplan, JD took the “BT Dare-to-Share” approach of setting up a webcam, inviting in subject matter experts and asking them questions. That created initial content for the platform and also helped people to see how it was done.
Thirdly (linked to point 2): Use video. YouTube is the success it is because video works. If experts have messages to share about how things work, this can be shared first with video. Of course, it can be supported by workflow processes, technical documents or SOPs (standard operating procedures). But the entry point of video is more user-pleasing.
Point four: Try, try, try. Don’t assume that whatever you planned to do to set up the social community will work. Just get on their and try something. But then measure the results. See what people read and what they don’t. Measure the number of hits a video gets. See what they like. See what they commented on. If it works, do it again. If it doesn’t, try something else.
Next: Build on formal learning experiences you already have to get the informal social learning ball rolling. If you have a training happening, use a platform like “Confluence” to create some discussion after the classroom moment. Make that part of the training process and you just created some content, as well as getting people active on the tool.
-> BT Dare to Share (video): http://youtu.be/gtVYkEdGtfo
-> Enhance Training and Other Formal Learning with Social Media: https://dansteer.wordpress.com/2014/01/27/enhance-training-and-other-formal-learning-with-social-media
-> Online Community Management Best Practices and Tips: https://dansteer.wordpress.com/2013/04/08/online-community-management-tips-and-best-practices
Thanks for reading
And thanks to Kluwer for sponsoring my trip