After a fun 2 days full of communication exercises and learning with IT consultants last week, I delivered the following references to the participants. Maybe there is something in here you can learn from?
- “The consultant you want to hire”
- Creating strategic action
- My favourite SWOT questions and 10 tips for effective SWOT analysis
- Book on “Business Acumen” plus my blog-post summary/video
- De Bono’s book on creativity skills: “6 thinking hats”
- Book on body language (including simple exercises to try): “The Power of Charm”
- Book on interogation techniques, which includes a lot on body language: “Criminal interogation and confessions”
- Information on “what eye movements may mean”, although this blog says it is all rubbish
- Book on cultural differences: “Riding the Waves of Culture”
- Book on sales: “The New Strategic Selling” by Heiman + Miller
- “Be FAB to be heard” on positioning benefits, instead of features
- An interesting CV idea 🙂
- Job-hunting strategy + tips
- My blog on how to build a presentation in 5 steps, including lots of examples via links
- Prezi presentation (with sound) on the 4 pillars of an effective presentation
- Video: “Create Strong Messages” including reminder of the 3 most important questions
- Book “The Pyramid Principle” on how to structure communication, including “situation, complication, resolution”
- Book on Presentation Skills “The Presentation Secrets of Steve Jobs”
- Book on “ego states”, how you build your own “story” and all things “transactional analysis psychology”: TA Today
- 10min video on “ego states” – how your perception of the other person impacts your ability to behave in the way you want
Thanks for reading!
This post has nothing to do with trainers. Well, sort of. It is about getting a job, getting seen or self-branding..
In 1999, a good friend of mine tried to get a job in a highly esteemed London Ad Agency. He was amongst 1000 hopeful graduates just on the market trying to get into the best spots. Big names, big competition. I wonder how many of them did what he did…
Instead of sending a CV, he sent a plastic moulded cast of his foot. In a shoe box. When the box was opened, there was a simple message: “I need a trainer. Call me” (+ his number).
I suppose that most other people sent in a CV. My guy didn’t. He did what everyone needs to do if they want to get somewhere with the help of other people….
1 – Tune in to the situation, values and needs of the other person
This is key to any “sales situation”, whether it be getting a job, selling a house or service or convincing your friends to come out on a Saturday night. You need to put your active empathy skills into practice and tune in to the other person. You’ve gotta be FAB. The shoe in a box was tuned into the need for creativity and an original dynamic approach.
2 – You have to stand out . You might say: That’s easy in the advertising world, but not in real life. OK, a good point – but I’m not asking you to be creative and wacky all the time. Just different to the other guy. What makes you different? Even if you have a simple classic CV, you have to have something that the others don’t have. A USP.
3 – But don’t bullshit. What I liked about the shoe in the box was that it didn’t make any great claims-to-fame that wouldn’t hold up. The action itself suggested “creativeness” but the need for a trainer underlined a lack of arrogance that needed supporting. Nice. Subtle. But cool.
These lessons may come from a world of advertising and recruitment, but they are valid for a lot of communication situations. Tune into the situation/values/needs of the other, stand out and keep it real.
Thanks for reading.
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