Web 3.0 Learning: ASTD Webinar with David Wentworth

I’ve just followed the @ASTD Webinar with David Wentworth* presenting Web 3.0 for Learning. These are my notes.

* Senior research analyst for the Institute for Corporate Productivity (i4cp)


Summarising 2 studies done with @ASTD (“Better, Smarter, Faster” and “Mobile Learning”), David first presented what learning people have to say about using Web2.0 for learning:

  • The Web has evolved from static 1-to-many (1.0) to dynamic interactive many-to-many sharing (2.0) – the next step = “seemless connectivity to a smarter web, regardless of device” (3.0)
  • According to the 2 studies, only about ½ learning professionals are using new technologies for learning. (This is the US. For more information on Belgium, check out Kluwer’s 2011 Learning Indicator)
  • Use of Web 2.0 technologies has grown from 2009 to 2010. Here’s what people are using:
    • Social networks, podcasts and blogs are top of the “used” list
    • Other shared media, wikis and microblogging come next
    • Social bookmarking is bottom of the list
    • ….but they have all grown in usage this year!


After 2.0, David spoke of what Web 3.0 means for learning people….


Regarding the definition of Web 3.0 and how it relates to learning, people said:

  • Having 3D environments, gaming and immersive environments does notseem to be what it’s all going to be about for learning
  • The “semantic web” will bring some serious benefits to learning (in contrast to the low-performance poor quality of many current in-company solutions):
    • We will find things more quickly
    • Results will be clean and easy to navigate
    • Results will be specific to our needs
    • We will find the exact info we need
  • Web 3.0 will be mobile, but although this can be highly effective, it won’t necessarily be easy for learning professionals to deal with
    • There are so many types of devices that it may be overwhelming for the learning function to design and develop solutions/apps for them all
    • ..and if companies “aren’t exactly handing out tablets”, people will be bringing their own (diverse) devices to work
    • BUT: Those that DO use mobile learning solutions say they are getting good results
    • …when they use mobile learning as a complement to other forms of learning
    • AND: It will become more and more apparent


So what will people by doing with Mobile Web 3.0 technology for learning? David suggests that online simulations and courseware authoring tools will have the most success… …but not in the next 3 years, except for” the big learning players”.


And what are the barriers to Web 3.0 learning implementation? According to David Wentworth and the ASTD studies, the top 3 barriers are:

  • Lack of budget
  • Lack of leadership understanding and support
  • Lack of IT support


Finally, how can we get started?

  • Be open to the new web
  • Get a champion, someone who will measure and brand Web 3.0 solutions
  • Get good on Web 2.0 !


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“It would be like I had a full set of clubs…”

As you may have read in the post “Why I see Citroen Xsara Picassos everywhere and why you should care“, if you know which doors are open in other people, you can adjust your communication to suit. Here is an example:


Suppose I want to ask my boss for a training that costs 5,000 euros. How do I phrase my question? How do I get his attention? Knowing he likes golf, I might suggest the following…

  • “So, its like being in the sand with no sand-iron. I can see the objective and I know what to do, but I’m missing the tools. This training could really help.”


His reaction: “I know what you mean”.


Good – now, show me the money !


3 Twitter stories to convince you to get on the train

If you have a company brand to protect and grow and you are not already active on social media sites, read on. These 3 stories pretty much seal the deal for me. It’s time to get social!


When I looked out the window, I saw that she was right…

In Barcelona last week I was discussing the corporate use of social media with one of my clients. He told me about why the global CEO was now considering getting on the train. Apparently, some months before GreenPeace had chained themselves to parts of the corporate head-quarters. The CEO was busy working in one of the HQ offices, unaware of what was going on in the same building. He received a call from his daughter asking “Dad, what’s going on? I saw on Twitter that GreenPeace are protesting at your offices”. When he looked out the window, he saw what she was talking about. Twitter brought the news faster than getting up and looking out the window!


OOOoh, we’re on Twitter!!!

One of my clients told me on Monday that she never really cared about “all this social media stuff” until the other day. She had just organized a conference with other similar organisations. The next day, one of her colleagues (active on Twitter) stood up excitedly in the office and said “We’ve been mentioned* on Twitter!”. Everyone was very all of a sudden very excited …. …later that day, they asked themselves if it wouldn’t be a better idea to be driving what was said on social media sites, rather than passively being informed about their own brand.


*by name only, not @name, since they were not “on Twitter” at this time


I’ve seen what you are up to. Can you come and see me to discuss more?

Personally, I’ve been blogging, tweeting, posting walls and YouTubing for a little over a year. It’s fair to say I’m addicted, but it’s also fair to say that I have learnt a HUGE amount from social media in this short time. Last August, I got the first real confirmation that my activity was also useful for brand-reinforcement. Since I link my tweets to linkedin, someone from my extended network of contacts had been watching everything I’d been up via that site. She was once an HR consultant at my previous employer and is now Training Manager for a large telecoms company. I had been sharing and posting ideas as usual …she had been following. In August, she sent me an email for the first time in 6 years, saying “Dan, I see all the things you are doing and it looks interesting. Can you come and meet with me?”. Free marketing, reinforcing my brand via social media. Like 🙂



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Top 10 email tips for business

During training last week, we created a list of 10 top tips for effective emailing in a corporate environment. These tips are all aimed at getting maximum return-on-investment for both you and the reader.

My visiting client confirmed that these tips were really important in his company. He added that you should consider every email you send as an indicator of your “employee brand”. If you want to be thought of as professional, useful, intelligent, well-structured and generally a good colleague, try these email tips. If not, prepare to be deleted….


  1. Only send email to the right relevant people
  2. Start with a clear subject
  3. Get to the point
  4. …but use adapted politeness and “friendly stuff”
  5. Use a simple airy structure
  6. Only include the minimum effective dose of content
  7. Use “email intonation” and formatting to underline important points
  8. Avoid emotion, blame and other non-professional email content
  9. Make sure your spelling, grammar and punctuation is correct and adapted to the audience
  10. Re-read before sending


Also worth a read: Email Charter proposed and adopted by @DanielPink and many others

Storytelling increases recall

I received this email yesterday, spontaneously, from a Presentation Skills training participant. We had discussed the power of storytelling, including how it increases recall… For more on this topic, follow this link




I couldn’t find your business card straight away for your email address so I picked this one up at your website.

You challenged each of us at your training to remember your bee story. I don’t remember it completely but I do remember the moral of the proactive bee story. If they would’ve carried bags as the proactive bee wanted, they could have been more efficient in their harvest, meaning that proactivity could lead to improvement.





How people pay attention …or why nobody else saw the Herbalife posters!

(Part 2 of the blog-entry “Why I see Citroen Xsara Picasso’s everywhere and why you should care“)


Last week I was travelling to Barcelona. As I boarded the plane, I passed a man 2 rows ahead of me who had just pulled a book out of his bag. The book was called “Presentatie Tecniken” (or possibly something with a correct Dutch title!). This caught my attention.

I got chatting to him in my best tourist Dutch, starting by asking why he had that book. I told him about my job and he told me that he had to give a presentation and was looking for ideas on how to improve.

It turns out that last week there was a big conference in Barcelona for 15,000 Herbalife people. He was attending with his wife.

When I got off the plane I saw Herbalife posters everywhere. In Barcelona, they have revolving publicity posters and 1 in 3 was for Herbalife.


When training the next day, I mentioned “Why I see Citroen Xsara Picasso’s everywhere and why you should care” and asked if anyone had seen the posters at the airport. Everybody had come via the airport except one local person, but only 1 person had seen them! Why? Because the were not interested. Because HerbalLife meant nothing to them. Because the door was not open.


(…except one guy from Russia. A big football fan, he noticed a big poster with Messi on)

Want to know why I like this story? Read “Why I see Citroen Xsara Picasso’s everywhere and why you should care”.


Thanks for reading!



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Le processus de brainstorming (fr)

Parfois les gens se disent être « en brainstorming » car ils sont rassemblés autour d’une table à la recherche d’une idée. Ceci n’est pas vrai s’ils n’appliquent pas certaines idées de base avec un processus bien défini à l’avance.


En général, le travail de développement de la séance est fait par le facilitateur en collaboration avec son client (celui qui demande la séance). Le processus même est souvent constitué de plusieurs étapes qui aident les participants à aborder un thème d’une manière créative. Les étapes principales que j’utilise sont les suivantes :


  • Introduction, avec exercices pour « briser la glace » et mettre le moteur en route
  • Un travail plus ou moins profond sur un thème lié au vrai sujet, en forme d’analogie, avec différents techniques/exercices créatifs
  • Définition de la vraie problématique et « purge » d’idées
  • Traduction des idées créées lors du travail d’analogie = voir comment utiliser ces idées dans la réalité du sujet et de ses besoins
  • Élaboration des différentes pistes, « dans la boite »
  • Sélections d’idées préférées


Brainstorming – introduction (fr)

Pourquoi utilise-t-on une analogie dans un brainstorming? (fr)

Certaines personnes se demandent pourquoi parler d’autres choses que la vraie problématique. Ils trouvent parfois ce travail d’analogie inutile  ou énervant au moment-même.


L’utilisation de l’analogie permet de penser « en dehors de la boite » de la vraie problématique. En cassant les cadres connus par les participants, une plus grande place est laissée à des idées innovatrices.



Supposons par exemple que nous avons besoin de trouver des idées pour le recrutement de nouveaux employés dans un secteur spécifique. Si on se pose la question telle quelle, on trouvera sans doute quelques bonnes idées. Mais en restant « dans la boite », il se peut que ces idées soient peu innovatrices. Par contre, si on utilise une analogie, peut-être trouvera-t-on des nouvelles idées.

Demandez-vous, par exemple, comment vous attraperiez des fourmis dans votre cuisine. En réfléchissant ensemble (avec d’autres techniques et exercices créatifs bien évidemment) on trouvera beaucoup de nouvelles idées. Et puis, on va les traduire une par une de notre analogie vers notre réalité d’employés (fourmis) dans un secteur spécifique (cuisine).


Avant le brainstorming, votre facilitateur va développer des analogies et exercices qui vous permettront d’aborder votre thème autrement.


Brainstorming – introduction (fr)

C’est quoi « en dehors de la boite » ? (fr)

Ceci est tiré de l’expression anglaise « out of the box » qui veut dire en dehors des sentiers battus, créatif et « faire autrement que d’habitude ». Si on se demande ce que « dans la boite » veut dire, notre réponse est :

  • Classique
  • Respectant l’ordre ou des règles prédéfinies
  • Oui/Non (plutôt que « comment »)
  • Comme toujours ; faisant comme nous avons toujours fait
  • N’ose pas


Brainstorming – introduction (fr)

Des techniques ou exercices créatifs (fr)

Il y en a beaucoup ! Voici une liste de certains exercices et approches qui peuvent vous aider à penser autrement :

  • Des questions ouvertes du type « et si… ? » (« What if… ? »)
  • Utilisation de techniques visuelles telles que le dessin, la pâte à modeler ou autre, pour visualiser un processus
  • Mindmapping ©
  • Des jeux
  • Discussion libre ou discussion menée par le facilitateur
  • Utilisation des rôles, tels que « les 6 chapeaux » d’Edward De Bono
  • Jeux d’associations pour créer des liens entre une chose et une autre
  • Utilisation de différents stimuli, tels que des films, des livres, des images…


Brainstorming – introduction (fr)