Brian Melvin has filled his room in the last #ATD2015 session (W315)And once again, I cheated. Backdoor. Feel bad for the queue. But I’m here, so let’s go!
According to Melven, we have a choice for presenting information to our people: Words or images. Images work better. But we aren’t all graphic designers, so what do we do?
Follow this process:
- Get your story and characters straight.
- Decide what kind of style you want. Today, we are looking at comic styles.
- Find someone who can draw something. Melven suggested not going to a design agency, but just getting online and finding freelance people or student that can help. It’s really not that expensive to get a character like the one below gin 15 or so poses you can use in your materials) for about $200
- Script out your story and get that script sign-off BEFOREHAND you go to the drawing board
- Put a storyboard structure in PPT.. keep it simple, just a few boxes
- Add some text!
- Make a story by using Katie Stroud’s ideas
- Dan Roam’s “Back of a Napkin”
- Brandy Ageneck’s “The Graphic Facilitator’s Guide”
- Mike Rohde’s “The Sketchnote Handbook“
- Tony Buzan’s “The Mindmap Book“
- Scott McCloud’s “Understanding Comics“
- Visit www.brokencoworker.com to see comic-style instructional design using in-company pictures
- Randy Krum’s “Cool Infographics” and the associated website http://www.coolinfographics.com
- My notes on Mike Parkinson’s ATD2015 session on creating infographics step-by-step
- Get a whole load of images for free from Creative Commons
- Try out a tool like VideoScribe to make RSA style animations
- Check out SkillCatch by E-Doceo to make video/text tutorials
- Read my blog-post on Prezi tips to avoid doing a bad job with an awesome tool
- Make a 3-step photo-based “video story” with the Nutshell app
Having spent the last 3 days missing the elusive slightly-bearded JD Dillon at ATD2015, I am in session W212 to find out how Kaplan is transforming users into contributors. Much of the time, our people know better than we do. How can we release that into the organisation? We know we are supposed to, but what are the principles and tools we need to keep in mind to make this happen?
Admitting that he has nothing original to say today (!), JD started by reminding us of one of the key messages from yesterday’s keynote speaker Sugata Mitra: “It’s not about making learning happen, but letting it happen.”
Adding to this, he notes that many learning professionals have trouble bringing something useful to the business table: We are slow, we are not the experts and we are focussed on building and pushing things into the organisation. We have limited reach, yet we still try to get everyone trained. And we are obliged to justify every last bit of our efforts and carefully spend a set budget (to get everyone trained). JD says we have to stop trying all this formal process-driven nonsense to get to the table and … BE the table.
What does that mean?
Firstly, think about the way we learn at work and compare to the way we learn at home: If I have a problem with my plumbing at home, I jump on Google or YouTube with a problem-based search in mind and find what I need to move forward with my problem right now. I don’t worry about the production value of what I find and I certainly don’t have to fill in any forms or get my manager’s permission to learn.
Why can’t learning at work be like learning at home?
Or rather: How can we shift our focus as learning professionals to make learning at work like learning at home?
We need to foster the right contribution behaviours
To ensure we have meaningful, relevant, scalable and reusable content from our users, JD proposes to focus on a few things:
- Firstly, we need to eliminate the perfection mentality. People need to know that it’s OK to just share stuff. One minute of video doesn’t oblige 5 hours of production. Spelling mistakes are not a problem.
- Secondly, enable bragging and helping. People who do good work should talk about that work and share their stories. Sometimes they will think that is arrogant to do this. But as users, we are all looking for content. So somebody has to share!
- Thirdly (actually, I’m pretty sure I missed points 3+4) we need to give some kind of structure that makes it easy for people to contribute from everywhere.
In principle, this all sounds great, but there is still some cynicism from learning professionals: We worry about control and consistency. We think people will surely get things wrong. “They don’t understand people’s needs like we do.” etc etc…
Here are the tips I heard from JD and some of the attendees today and my own 2-cents on the topic:
- Get a wiki
- Don’t try to moderate everything – let it go and let the contributors find the balance
- Keep a formal controlled space for the content that your company is not willing to leave in the hands of the users
- Teach (or encourage) contributors what makes a good contribution
- Help content-generators to “think SEO”
- Ask people to jump in and share a story. And thank them when they do.
- Add a little points system for sharing. People won’t generate content to get the points, but some (yes, ONLY some) will dig it and appreciate the “thanks”.
- Keep your eye on what is happening on your system or in the organisation (report, if necessary) and use that to think about what topics are hot, where people have picked up content after a formal learning initiative etc..
- Ask your users (consumers and content-generators) what functions or support they want on the platforms you use
- Ask people to create little video-blogs to tell more about “how” they do what they do rathe than just writing on the “what”
- Look for early-adopters in the organisations and whisper “requests to share” in their ears. When the latecomers start looking around, at least they will see something useful.
- Get top-level managers to “narrate their work”. When the top-guy is doin this, it sends a message to people that it’s OK to share. But be careful with the tone.. If you can feel that your top-guy is really not the guy to set the right tone with that, DON’T ask!
Thanks for reading
Having snuck through the back doors I am in the 2nd ATD2015 session to be sold-out (ask me which was the first 🙂 where our speaker Mike Parkinson is here to help us do a good job faced with two simple truths: Most of the information we process and things we do happen intuitively. And visual cues always win.
(My apologies In advance for the lack of visuals in this post … jump to the end if you are impatient!)
A successful graphic is defined as one where the target audience gets the intended message (quickly). If you (or your subject-matter-expert) doesn’t like the graphic, that doesn’t matter. As long as the audience gets it.
To make good info graphics, we need to first have a good conceptual approach to communication: Think of your audience, define your message and then explain or prove your point.
As any presentation skills trainer (hopefully) knows, a good message has to have a blend of benefit and required action. For example: “Define a good message to be sure your audience gets the point.” (See also my little video on: “Creating Strong Messages“)
And that’s why you need to know your audience. Example: I buy a drill because I want to make a hole. But someone else might buy a drill to be sure that he never has to ask his Dad for a tool, because that would show dependence on a parent (!)
If you have your message clear, you need now to answer 2 more questions: “What do you mean?” and “How do I do it?” According to the speaker, these 2 questions are basically always the same. And that’s what we need to put in our infographic: First chunk the information, then assemble it in the right order, then visualise it.
To chunk the information, look at your message (its “what” and “how”) into the smallest possible parts. Then you need to assemble it into to a story. This doesn’t have to be a full story. Just a simple pitch which puts things in the right order. At this point, we haven’t yet visualised anything. We are just trying to get the right things in the right order.
When it comes to visualising your message, we need first to know what “kind” of message we have:
- Process graphics tell us what has to happen in which ord
- Graphs and charts tell us how number fit together
- “Dashboard” images, analogies and metaphors tell us the state of something
OK, now we have our message, which is relevant for our audience. We have chunked it down into parts and made sense of the story. And we know which type of infographic it is.
We just need some images and a little creativity.
..and maybe some of these resources:
- www.GetMyGraphic.com/GMG.pdf for every graphic you will ever need
- www.creativebloq.com/infographic/tools-2131971 for a whole bunch of resources
- www.canva.com helps you make infographics for free (also available as an iOS app which I will be trying with pleasure real soon)
- Check out smore (example) if you want to make flyers
…and now, for that magical moment: My first (prizewinning!) infographic on … wait for it … how to make infographics, made with penultimate (without a pen!) on my iPad in less than 5 minutes following speaker Mike Parkinson’s process.
ATD2015 session TU209 is with Ethan Edwards, speaking about bringing better context into e-learning. Now, I’m not an e-learning guy and generally don’t like the approach. But I am very interested in the context problem since my TK15 session with Robert Todd earlier this year. That session was quite “abstract” for me, so I’m hoping that this one will really give the 5 practical idea it promises. A good start, as Ethan is full of joy and clearly happy to be speaking. I’m listening…
It’s all about the context
In communication training sessions, we are often interested in the difference between the words that are said, and the way they are said and “everything else” that is going on. The “words” are not the part bring the most meaning.
In many e-learning modules, instructional designers often fail by imagining that their e-learning is “just putting the PPT (words + images) into a system”. But the words (and not even the images) are still not the part that bring the most meaning.
Most e-learning modules look like the one Ethan Edwards showed us… Some explanatory text, a few things you can click to go through some different iterations of the information presented and a quick test at the end. But most e-learning doesn’t work, because that information is not presented “in context”. And it is the context that brings the meaning. And the meaning that brings the spark for recall and potential change.
How do we bring the context?
Our speaker showed a great example of a bad e-learning module for truck safety at a railroad crossing. Truck drivers are basically told what to do and then asked what they would do in the same situation. It was SO horrible it actually made me feel anxious imagining the days I used to be forced to (admittedly click through and pretend to..) follow these things.
But then we saw this:
This module works on exactly the same learning objectives as the other version. But the learner is IN context. In the cab of the truck, the choices to be made are about things that are there in front of the driver (you), not presented on a screen. Truck drives don’t look at a screen. Or, as our speaker put it “I’ve been working for 30 years and my job never involved clicking A, B or C!”).
Even if you can’t make something as beautiful as this example above, or don’t have the budget and even if you are not making e-learning, the following 5 ideas can help you bring in the context:
Create a specific meaningful environment
Like the example above, whatever is being learnt has to be presented as if it is in the real environment in which the performance of behaviour is supposed to take place.
Don’t talk theorectically about what is going on, with models and theories. Use a story arc, with character, a situation, plot complications and resolution.
Insert the learner into the action
Give the learner an objective. Not a learning objective, but something to achieve in the activity. Like “Find the gangs” (for Californian police learner so). Use some element of challenge.
If you are doing compliance training, don’t tell people “we are doing this because we have to”. Show the real benefit for them in terms of their own perceived sense of purpose.
..and finally, create a sense of adventure
This could be anything. Building things up by step-but-step, showing impact of “bad behaviour” (Booom! you died!).
And that’s all folks!
Make it happen!
“Who taught the termites civil engineering?” (Sugata Mitra reminds us how we are all wired to learn by themselves)
In a true lesson of what keynote speaking should be, Sugata Mitra has taken the stage at ATD2015 to talk to us about how our world has changed and what this means for education. A funny, charming, entrepreneurial raconteur what he has to say is possibly the most important lesson for people in the world of education. Really.
The history of education
It’s only been a hundred years since we lived without telephones, computers and rapid transport. And that was the world for 100s of 1000s years before. How that world operated defined how we develop people.
Before we lived in today’s technologically enabled world, people needed to obey, repeat and not be creative. They needed to be able to sit still to read and write on paper and they needed to be able to do arithmetic in their heads. They needed to be able to stand still and do the same thing over and over again according to the rules.
In that world, there was a system whose sole job was to produce those people: School. The role of the school was to create this vast empire of conformity, knowledge and industrial repetition by telling people what they needed to know and making sure they did it right.
That world is gone. One day, our grandchildren will ask us “Hey grandpa. What does ‘knowing’ mean?”
How do children really learn today?
Mitra told us about an experiment he ran in an Indian slum in the late 90s: Placing a simple internet-connected computer in a hole-a-wall 3-feet from the ground, he waited to see what happened.
Children arrived. They asked “What is it?” He replied “I don’t know” and left them to it, giving no support at all.
8 hours later, they had figured it out, were browsing and 8yr-olds were teaching 6yr-olds how to do it.
After more research and observation, Mitra concluded that unsupervised children anywhere in the undeveloped world given access to an Internet enabled computer will, without any training, in 9 months get to the same computer-literacy level as an office secretary in the West.
In short: Children don’t need teachers.
All they need is broadband, collaboration and encouragement!
There is nothing else I want to say about Mitra’s keynote content right now. Nothing could do it more justice than saying that the answer to the above photo question is a resounding “Yes”.
But as a father of 3 small children, I do feel obliged to say something more. If children can do all this (and they can!) what is a risk if we don’t let them? If we keep telling them the answers, where will they end up? If we keep testing them to standards we have invented for ourselves, how can we expect something new? If we stifle their innate creative drive to figure things out, follow their own path and invent their own answers, where will the joy be? How will they find their passions? How will they innovate?
And sure, if we do keep telling, testing, standardising and stifling, everything will be “safe” and I won’t have to worry about “where they end up”.
But maybe I should just let it go?
- “The Granny Cloud” for how standing back and saying “Wow, that’s great. How did you do it?” is all you need to stimulate learning
- Wired magazine’s article on Sugata Mitra’s work
- More information on the School in the Cloud
- Mitra’s TED Talk
Time for bed, but not before a little summary of my second day at ATD2015:
- ATD has a wicked new marketing video. Beautiful images and anthemic sound!
- Thank you VERY much to Tony Bingham for mentioning my work to the 10000 attendees present. Ego sufficiently stroked for the year.
- The first keynote speaker Andrea Jung had some really positive content to share
- Clear blue skies. Hot, but not humid = a nice outside morning moment shared with new (Kim + Bart) and old (Lorenzo) friends
- Queues in the expo for a caricature were too long… but I got a few Minnie Mouse ears for the girls 🙂
- Lunch was had amongst the monkeys
- My session M101 on “Practical Use of Social Media for Formal Learning” was great fun. The fire marshalls turned up for the first time at the conference to turn people away. 450 attendees minimum 🙂
- …and yes, I won the selfie contest for the day. Thx to the 64 people who retweeted 🙂 #AskAndYeShallReceive
- Julie Dirksen explained the elephant and the rider in a great session on why people don’t change behaviour and what you can do about it
- Karl Kapp owned his session on gamification. Had seen the content before, but hadn’t seen the gamified version of his session. Very inspiring, great story-telling and just going home thinking “I can do SO much more to improve my trainings”
- An improvised dinner with Mr Kapp(tain Kirk), the other monkey (Anders), Rick_Lozano, my client and now-new-friend Yves Plees and the aforementioned friends from SD turned out to be very entertaining and inspiring, as we discussed everything from tattoos to skydiving and barefoot running… jungle survival, husband/wife relationships, gamification, live music and work-life balance … why you can’t fly effectively defend airspace over Belgium in a fighter-jet, learning Swedish in Gent (but not Norweigen!), mid-life-crisis and motorbikes, and …. …. to living the dream, going your own way, education and the industrial revolution. How will I sleep tonight?!!
Tomorrow = Sugata Mitra on today’s educational challenges, the NeuroScience of Bias and 3 of 7 other sessions yet to be decided.. and buying a magic wand for Annabel from Harry Potter-land.
But first, 6 hours sleep please
ATD2015 session M221 is with Julie Dirksen, who is interested in the funny side of human behaviour. Why do humans do what they do? And why don’t they do what they should do? We teach people things and test them to prove that they know it. We run skills assessment sessions, training sessions and do all sorts of things to be sure that people are able do what they need to do, but they still don’t. Think compliance, think about new processes, think about systems you introduce.. How come all that learning doesn’t create sustainable behavioural change? (Or just ANY change). Let’s find out…
We are all two people
The first problem Dirksen sees is that we are all two people: We have a “rider” (the one who knows where he wants to go) and an “elephant” (the emotional beast that needs to start walking). If you want the elephant to advance, you send him a message. But the elephant doesn’t always do what the rider asks.
An example: You are told that exercise is good for you. The rider says “Awesome! Let’s plan some fitness activities and start doing it. I am bound to see some results in a few weeks.” But the elephant says “That sounds awful. “The Voice” is on the television and I’m eating my burger.”
Who is going to win?
What is going on
Dirksen explains that the rider (rational) is the one who thinks of the future and who judges what is good and bad in the long-term. But the elephant (emotional) only cares about now. So I can easily have conflict.
The elephant is asking how easy the reward is compared to the effort required and how big the reward is perceived to be. If he sees a small win now and it’s easy to achieve, he will prefer that to a small win much later. If the effort is perceived as high, then the reward may not seem worth it. Unless the reward is high enough. Or I’m going to get some output quickly.
How can I do this?
What we need to do is show the elephant a better balance in terms of size, tangibility and immediacy of the reward. If you know the tax declaration is required tomorrow, you can probably convince the elephant that sleep is not so interesting tonight after all.
OK, tell me how!
Here are Dirksen’s tips for bringing some of that balance to get some real behavioural change.
Change the size of the reward. Maybe.
Even if you can’t change her real reward, you can maybe add in some points or badges or cash or prizes. Dirksen suggest this might work to get the fire started a little, but if you are using too much of this type of extrinsic reward style, what you will really do is reinforce the behaviour of “Doing it for the other reward” rather than doing it because it’s good, the right thing to do. This might work for a little while, but Dirksen suggests that eventually those rewards will not seems as appealing. There are only so many sweets you can offer before the kids are “full” and won’t tidy their rooms for sweets anymore.
Make the reward more tangible
Dirksen shared an example of research where people were shown the tangible impact of using too much paper: During a speech about reducing paper use, one group of people is shown a video of trees being cut down. Another group is not. After the course, as participants are leaving the room, the facilitator knocks over a glass of water and stands back to see what happens when people are offered paper towels to clean up the water. Results? Those who had seen the video used on average 25% less paper towels.
In the training world, if we want to make things more tangible, we can use roleplays, simulations my, trials, observations, tinkering etc..
But Dirksen says it is absolutely key to make the elephant see the tangibliity, not the rider. To do this, you have to create some feeling, not more knowledge for the rider. Examples:
- Don’t tell smokers it is bad, make them smoke so much they feel sick. Then repeat, until the elephant feels sick!
- Find ways to visibly show progress to learners. As they get better, reinforce success by showing them “the progress bar” going up
Make it easier
No-one wants to put too much effort into something. So we need to make it easierf or the elephant to move forward.
One example is the use of prepared scripting. Get your learners to prepare in advance what they will do when the time comes. That way they won’t have to think too much. “If I get into situation X, I will do Y.” (This can help with the 20-second rule we saw from Dick Ruhe yesterday.)
Another way to make it easier is to help the elephant understand what others do. The elephant wants to blend in. If it has to think for itself about what is right, it will give up and take the easy habitual option. But if it gets a clear sign about what is the socially accepted norm, it will just naturally want to confirm. So: Share stories!
That’s all folks!
Day 2 of the ATD2015 ICE is buzzing like 10,000 learning bees as delegates stream into the opening keynote session. Despite rumour that Mickey Mouse will be opening the conference, it’s Tony Bingham that takes the stage to introduce Andrea Jung for her talk. Former CEO of Avon, Jung was named one of the most powerful women in business by Forbes. She is here today to get us thinking about the 5 most important things leaders must remember in today’s global context..
The first thing Andrea Jung told us was about the importance of vision and values. She says that leaders have to ensure that vision and values are a real global language. Having spent the day yesterday with Jim Smith and Rick Lozano thinking (among other things) about personal mission, I am not so cynical about mission + values statements today. Often, as a employee, we see them as only words on a poster. But Jung believes that if we really mean it and really live it, it can make a real difference. I think it’s all about aligning the right people to the right passions and motivations and it starts at recruitment: Get the people in who really want to live this particular dream. Then help them to do it.
If the vision and values are sorted, then it’s all about influence. Jung says that leaders today are not about power. Cultivating motivation and engagement is key. And for this, you will need the competence of communication.
So, we have vision and values and we are influencing with communication. Now what? According to Jung, there are 2 special ingredients left: Innovation and women. As a board member at Apple, it’s no surprise to hear the word “innovation”, but what is the story with women?
According to Jung, women are still the great untapped potential. Despite 51% of the population being women, most leaders, lawyers and business people are still men. This needs to change. She does not advocate filling the board room exclusively with women, but she does make a call for change. Considering her last messages about “being nice and kind”, I would say that’s not a bad thing.
(But that could be a little sexist, right? 🙂 )
Quick summary of the day:
- Its hot and humid in Florida
- JD has a beard. Kind of.
- My best friend was “Red Bull” but now I’m split between the 2 Smiths: David (for the muffins) or Jim (for inspiring people to let it go)
- Engagement can happen and Dan Pink was right, according to Rick
- I have a new job title
- Dick Ruhe is funny as hell and knows a thing or seven about happiness
- Exhibitors have started “card-spamming” people as they walk in 😦
- ATD has nice grey t-shirts on sale in the bookstore
- Everyone from SD Worx seems to be in Orlando
- Although the crowd might make a better test, I am not alone in wondering if its actually useful
Looking forward to tomorrow!
My session at 1pm
ATD2015. Session SU304 is underway. Jim Smith says it’s not good enough to think out of the box. We need to get out of the box and act out of the box.
To do that, you need to keep your personal power. You need to be able to be vulnerable enough to be yourself and not cater to the opinion of others.
But it’s not easy: There are many ways that we lose our personal power, from having fear of failure, to wanting to be liked, being overly-critical of ourselves or being perfectionists…
If you (like me) recognise any of these things, what can you do about it?
In short: Let it go. (I knew that was the theme song for ATD2015)
Really, that’s the whole message: Dare to live in the moment, stop worrying and believe in your personal power.
Want to see it in action (that sounds arrogant!) ? Here is my improvised mini-presentation from Jim’s session…
As I said to Jim later on, I think the key message here is far important than this post gives credit. Probably, I am not the only person with “self-esteem issues”. Lucky is the man who can say he is really in the moment, not caught up in what is “good” or “bad”, what has always worked in the past, or what “should” be done into future. Many of us worry (Are we doing OK? Will it work? Will people approve?). And caught up in the worry (box) we try desperately to keep doing the same things we always did in the hopes of getting the same satisfactory result.
But is “satisfaction” what we want out of life? Or do we want more? Do we want joy and awesomeness? If the answer if “yes” then it can’t be about staying in our boxes and conforming (to our own self-image or that of other side). “Awesomeness” is not a thing you can put in a box, measure, write and run a process for. It’s a “way” and a “being” that has to be felt. You have to trust in it. And that requires a little faith.
Let it go.