Monthly Archives: November 2012

Everyday Corporate Email Nightmare

Next week, I will be talking to about 80 engineers about why they should start using Social Media in their work and how it can add value. I’ve got a lot of great examples, from BT’s Dare-to-Share to simple RSS feeds or using Pearltree to curate web-bookmarks on specific themes…


But to get their attention, I will share an everyday corporate email example of inefficiency, inbox-spamming and my general hate for the tool (or its users). I saw this in a video via Twitter some time ago, but after 2 hours trying to find it back today, I gave up and just re-worked it myself. It goes something like this:

  • A sends an email to B, C, D and E asking for input on a question
  • C forwards it to F, thinking he could help, copying in A, B, D and E
  • F replies to all, as do D and E
  • Meanwhile, A asks the same question to G, who replies to A only
  • B replies to A only and A replies to thank him for his input
  • In the end, A summarises the input from everyone

Total emails sent = 33


Does this sound familiar? Is it unrealistic?

I had fun this morning drawing it. It looks like this…


I’m hoping the engineers will see what’s wrong with this picture:

  • It’s inefficient and frustrating
  • It costs a lot of unnecessary email reading (or at least, filtering) time for everyone
  • It costs in server space
  • It is poorly restricted to a certain number of people who can supposedly provide input
  • … although ironically not restriced enough


Send me an email and I’ll tell you 🙂


Follow me on Twitter

Leave a comment

Thanks for reading!


Epsilon2012 – Practical Use of Social Media for Formal Learning

This page delivers all references from my Epsilon2012 Forum+ session on practical examples of how to use social media for formal learning. Have a look at the Prezi, or scroll down for more references. Thanks for reading! D

Follow me on Twitter


References noted within the Prezi