I’ve already written 2 posts about SWOT questions and SWOT process. Read them first. This post delivers a few more cool questions for discovering opportunities. I heard these at the Innovation Cocktails meeting organised by @karpusj last year in Brussels….
4 commercial questions
Where are your (potential) customers blocked?
What else are my (potential) customers buying, from whom and why?
What are the alternatives to my product and why do people buy them?
My product delivers [X]. What is [X] a substitute for [Y] ? How else can we deliver [Y] ?
2 other questions for any process
Where are we wasting resources?
How do other industries tackle similar issues? What can I copy?
Voila! Simple, to the point…