6 more cool SWOT questions to identify opportunities

I’ve already written 2 posts about SWOT questions and SWOT process. Read them first. This post delivers a few more cool questions for discovering opportunities. I heard these at the Innovation Cocktails meeting organised by @karpusj last year in Brussels….

4 commercial questions

  • Where are your (potential) customers blocked?
  • What else are my (potential) customers buying, from whom and why?
  • What are the alternatives to my product and why do people buy them?
  • My product delivers [X]. What is [X] a substitute for [Y] ? How else can we deliver [Y] ?
  • 2 other questions for any process

  • Where are we wasting resources?
  • How do other industries tackle similar issues? What can I copy?
  • Voila! Simple, to the point…
    Good luck!
    D

    Published by Dan Steer

    For the last 17 years, I have been helping businesses and individuals to achieve their goals through delivery of tailor-made learning and development initiatives. Most of the time, I deliver training, coach individuals, facilitate brainstorming sessions, round-table meetings and workshops. As a consultant, I help my clients to promote and profit from the infinite learning opportunities within and without their own organisation, drawing on my L+D management experience, strategic approach and creativity, As a speaker, I inspire through story, humour and pertinent little bits of theory. I believe that the world would be a better place if people were happily working on their mission with competence and alignment to personal values. As a freelance worker since 2008, I have helped more than 11000 individuals to improve their presentation, communication, commercial, leadership and negotiation skills. I confront people with their own behaviour and convictions, facilitating and giving pertinent feedback and clear ideas on where to continue good work and improve. I seek to satisfy my clients with creative and to-the-point solutions… …and I make music, but no-one pays me much for it yet :-) First single here: https://www.youtube.com/watch?v=x0ShlY95X4E

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