6 more cool SWOT questions to identify opportunities

I’ve already written 2 posts about SWOT questions and SWOT process. Read them first. This post delivers a few more cool questions for discovering opportunities. I heard these at the Innovation Cocktails meeting organised by @karpusj last year in Brussels….

4 commercial questions

  • Where are your (potential) customers blocked?
  • What else are my (potential) customers buying, from whom and why?
  • What are the alternatives to my product and why do people buy them?
  • My product delivers [X]. What is [X] a substitute for [Y] ? How else can we deliver [Y] ?
  • 2 other questions for any process

  • Where are we wasting resources?
  • How do other industries tackle similar issues? What can I copy?
  • Voila! Simple, to the point…
    Good luck!

    About Dan Steer

    Wandering corporate trainer, learning and development consultant, conference speaker and professional El-Magico. I help people get better at stuff by creating and facilitating Infinite Learning © opportunities. The world would be a better place if everyone was doing what he loved and doing it well. I am working to bring out the "El Magico" in everybody. Training in presentation and communication skills, leadership, social media for learning and marketing, learning and development management + personal effectiveness.

    Posted on April 24, 2012, in Self-Effectiveness and tagged , . Bookmark the permalink. 2 Comments.

    1. So helpful for my assignment

    1. Pingback: My favourite SWOT questions | dansteer

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